THe ROSE VALLEYWe are proud to be part of Bulgaria's world-famous Rose Valley!
The Rose Valley is a region in Bulgaria located just south of the Balkan Mountains and the eastern part of the lower Sredna Gora chain to the south. Geologically, it consists of two river valleys, those of the Stryama to the west and the Tundzha to the east.
The Kalofer Valley of Roses covers an area of 1387 square kilometers with a length of 55 kilometers and 16 kilometers width.
The picking season lasts from May to June. During this period, the area gives off a pleasant scent and is covered with multi-coloured flowers. The gathering process, traditionally a woman’s task, requires great dexterity and patience. The flowers are carefully cut one by one and laid in willow-baskets which are then sent to the distilleries. Tourists are welcome to join the rose-picking process, usually on weekend mornings when special ritual reenactments are organized in the towns and villages in the valley.
In September 2014 the European Commission approved Bulgarian rose oil as a new Protected Geographical Indication (PGI). (Wikipedia)